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Are BTS fans mostly girls?

Published in K-pop Fan Demographics 2 mins read

Yes, BTS fans are overwhelmingly female.

Based on available data, a significant majority of BTS fans are female. This trend is not exclusive to BTS, as female fans tend to dominate the overall K-pop fandom landscape.

Fan Demographics: A Closer Look

Group Female Fan Percentage Source
BTS 97% btsarmycensus.com
BLACKPINK 66% hellokpop.com
K-pop (General) 70-90% Koreajoongangdaily.com

As clearly shown in the table above:

  • BTS: Data from btsarmycensus.com indicates that a staggering 97 percent of BTS fans are female. This is the most significant point regarding BTS' fan demographics.
  • BLACKPINK: While not as high as BTS, 66 percent of BLACKPINK's fans are also female, according to hellokpop.com. This showcases a similar trend across prominent K-pop acts.
  • General K-pop: Koreajoongangdaily.com states that the industry widely assumes that 70 to 90 percent of K-pop fans are female overall. This establishes the broader context of female dominance in K-pop fandoms.

Implications of the Gender Disparity

The large female fanbase in K-pop, as specifically shown in BTS's case, has several implications:

  • Marketing Strategies: K-pop entertainment agencies often tailor marketing strategies to appeal to female demographics.
  • Fan Activities: Fan activities, such as streaming, purchasing merchandise, and attending events, are influenced by the dominant gender demographic.
  • Fan Culture: The social culture within K-pop fandoms is notably shaped by female perspectives and preferences.
  • Representation: The overrepresentation of female fans in K-pop may sometimes affect the representation and perceptions of male and female artists.

Therefore, considering the provided references, it is accurate to conclude that BTS fans are mostly girls.