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Who Manages BTS in the US?

Published in K-Pop Management 2 mins read

Hybe Corporation manages BTS in the US. As the entertainment company behind the global sensation BTS, Hybe Corporation, headquartered in South Korea, extends its operational reach to several key international markets, including the United States.

Hybe Corporation's Role in US Management

Hybe Corporation (formerly known as Big Hit Entertainment) is the parent company that fully oversees the management, production, and marketing activities for BTS worldwide. This includes their ventures and operations within the United States market. The company's global strategy encompasses direct management and strategic partnerships to ensure comprehensive support for the group's activities.

Key aspects of Hybe's management in the US include:

  • Touring and Concerts: Organizing and executing large-scale tours and concerts across North America.
  • Media and Promotions: Coordinating interviews, television appearances, and promotional campaigns tailored for the US audience.
  • Brand Collaborations: Facilitating partnerships with US-based brands and artists.
  • Business Operations: Managing financial, legal, and logistical aspects specific to their presence in the American entertainment industry.

About Hybe Corporation

Hybe Corporation is a prominent force in the global music and entertainment industry. Its strategic expansion into the US market is crucial for BTS, allowing them to effectively reach and engage with their massive American fanbase and penetrate the mainstream music industry further.

Here are some key facts about Hybe Corporation:

Detail Description
Native Name 하이브
Founded February 1, 2005 (as Big Hit Entertainment) / March 31, 2021 (as Hybe Corporation)
Founder Bang Si-hyuk
Headquarters Yongsan Trade Center, Yongsan, Seoul, South Korea
Area Served South Korea, Japan, United States

The company's presence in the United States underscores its commitment to fostering BTS's global growth and ensuring seamless management across different territories.