In Kenya, YouTube is the most used social media platform, holding the largest market share as of November 2024.
According to data from Statcounter Global Stats, YouTube leads the social media landscape in Kenya, significantly outpacing other popular platforms. This indicates a strong preference among Kenyan internet users for video content consumption.
Top Social Media Platforms in Kenya (November 2024)
The market share distribution among the leading social media platforms in Kenya highlights their respective user bases:
Social Media Platform | Percentage Market Share |
---|---|
YouTube | 34.92% |
24.31% | |
18.19% |
This data provides a snapshot of the dominant platforms based on usage statistics.
Understanding the Kenyan Social Media Landscape
- YouTube's Dominance: YouTube's significant lead suggests that video-centric content, including entertainment, news, educational material, and vlogging, resonates strongly with the Kenyan audience. This platform's accessibility and diverse content library contribute to its widespread usage.
- Facebook's Continued Presence: Despite YouTube's lead, Facebook maintains a substantial market share, indicating its ongoing relevance for social networking, community building, and information sharing among Kenyans.
- Twitter's Role: Twitter, while third, still commands a notable share, highlighting its importance as a platform for real-time news, public discourse, and trending topics within the country.
This distribution reflects the varied digital consumption habits and preferences of internet users across Kenya.