Placer.ai primarily obtains its data from app company partners who provide anonymized data. This forms the foundation of their location analytics platform.
The Data Acquisition Process
Placer's data ecosystem relies on a network of partnerships with various mobile application companies. These partners securely share anonymized location data collected from users who have opted into location services via their apps.
- Partnership Network: Placer collaborates with over 500 mobile apps.
- Data Contribution: App company partners contribute their users' anonymized location data.
- Anonymization: Crucially, the data is anonymized before being shared with Placer to protect user privacy.
Data Aggregation and Scale
Once received, Placer aggregates this large volume of anonymized data. This aggregation process allows them to identify broader foot traffic trends and patterns rather than tracking individual users.
Here's a snapshot of the scale based on their data analysis:
| Metric | Scale |
|---|---|
| Monthly Visitors | Over 1.5 billion |
| Devices Analyzed | Across 20 million |
| Venues Covered | More than 13 million |
| App Partnerships | Over 500 |
By aggregating data from a vast number of devices and apps, Placer can provide robust foot traffic analytics that their clients, including the partner app companies, can use for various business insights.
Essentially, app company partners provide their anonymized data to Placer.ai, which is then aggregated and transformed into valuable location analytics for clients.
