No, Air Miles is not ending. While the program has undergone significant changes with some key partners, the Air Miles reward system itself is continuing to operate.
Air Miles Program Status
Despite recent shifts in its partner network, Air Miles assures collectors that the program is still active and not being discontinued. The misconception often arises from major retailers changing their loyalty program affiliations.
Key Partner Changes
A significant development for Air Miles collectors was the departure of Sobeys and Safeway from the program. These changes were phased out across Canada:
- Sobeys (Atlantic Canada): Air Miles ceased to be awarded at Sobeys stores in Atlantic Canada by August 2022.
- Nationwide (Sobeys and Safeway): The rest of the country, including Safeway locations, followed suit, with Air Miles no longer being awarded by the end of March 2023.
These changes meant that customers could no longer earn or redeem Air Miles at these specific grocery chains. However, this transition does not signify the end of the Air Miles program as a whole.
What This Means for Collectors
For loyal Air Miles collectors, these changes primarily affect where and how they can earn and redeem miles. The program itself remains in place, continuing to partner with other retailers and offering various ways to collect and use miles for flights, merchandise, and other rewards.
- Continue Earning: Collectors can still earn Air Miles at other participating retailers, online through AirMilesShops.ca, and by using associated credit cards.
- Redeem Rewards: Existing miles can still be redeemed for a wide range of rewards available through the Air Miles catalogue and travel portal.
While some partners may shift, the core reward system remains a viable option for Canadians who continue to engage with its other partners. For more details on the program's evolution and changes in partner affiliations, you can refer to news reports from reputable sources.
