The Loro Piana Brothers, Franco Loro Piana and Giacomo Loro Piana, have launched their new brand called SEASE.
About SEASE: A Blend of Heritage and Innovation
SEASE is a premium clothing brand that emerged from the rich legacy and deep-rooted expertise of the Loro Piana family in high-quality textiles and luxury garments. Founded by Franco and Giacomo Loro Piana, the brand aims to redefine modern luxury wear by combining superior craftsmanship with a focus on sustainability and performance.
The brand embodies a commitment to:
- Quality: Utilizing high-quality materials and meticulous production processes.
- Craftsmanship: Drawing upon generations of textile knowledge and Italian sartorial tradition.
- Performance: Designing garments that offer functionality for an active lifestyle, particularly in outdoor and urban environments.
- Sustainability: Emphasizing eco-friendly practices and materials in their collections.
SEASE is particularly known for its range of sophisticated yet practical clothing that bridges the gap between high fashion and technical sportswear, often described as stylish outdoor clothing. Their collections frequently feature innovative fabrics and designs that are well-suited for various activities while maintaining an elegant aesthetic.
To provide a quick overview of SEASE:
Feature | Description |
---|---|
Brand Name | SEASE |
Founders | Franco Loro Piana and Giacomo Loro Piana (Loro Piana Brothers) |
Core Offering | Premium, high-quality clothing with a focus on performance and sustainability |
Style | Blends luxury fashion with technical outdoor wear |
Ethos | Embodies a legacy of quality and craftsmanship with modern innovation |
For more information about the brand and its collections, you can visit the official SEASE website: sease.it