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Is YSL still owned by Gucci?

Published in Luxury Brand Ownership 2 mins read

No, Yves Saint Laurent (YSL) is not owned by Gucci. Both YSL and Gucci are luxury brands owned by the same parent company, a French multinational holding company specializing in luxury goods called Kering.

Understanding the Ownership Structure

While both are prominent names in the luxury fashion industry, Yves Saint Laurent and Gucci operate as distinct brands under the umbrella of Kering. Kering, a Paris-headquartered company, manages a diverse portfolio of world-renowned luxury houses. This structure means they are sister brands rather than one owning the other.

To illustrate, here's a simplified view of their relationship:

Parent Company Owned Brands (Examples)
Kering Yves Saint Laurent, Gucci, Balenciaga, Bottega Veneta, Alexander McQueen, Creed, Maui Jim

Kering's Portfolio of Luxury Brands

Kering is known for its strategic acquisition and development of high-end brands across fashion, leather goods, jewelry, and watches. Its diverse collection includes some of the most prestigious names in luxury.

Key brands owned by Kering include:

  • Yves Saint Laurent
  • Gucci
  • Balenciaga
  • Bottega Veneta
  • Alexander McQueen
  • Creed
  • Maui Jim

This demonstrates that both YSL and Gucci are independent entities under the same corporate ownership, allowing each brand to maintain its unique identity, creative direction, and market strategy while benefiting from the resources and global reach of the larger Kering group.