About-Face Beauty was started by Ashley Frangipane, more famously known as the singer Halsey.
About-Face Beauty launched in January 2021 and quickly gained popularity for its vibrant colors, high-performance formulas, and affordable price point. The brand emphasizes self-expression and inclusivity, aligning with Halsey's own artistic vision and values. The brand's mission centers around empowering individuals to experiment with makeup and express their unique identities.
