Men, specifically those aged 18-44, are increasingly using makeup more often than in the past, representing the primary growth in makeup usage.
According to recent trends, while traditionally makeup usage has been associated with women, there's a notable shift. A significant percentage (43%) of men aged 18-44 report using makeup more frequently than they did a year prior (as of September 2023). This indicates a rising interest and acceptance of makeup among men, potentially driven by factors like social media influence, evolving beauty standards, and a desire for self-expression.
It's important to consider that "using more" is relative. This statistic highlights the increase in usage among men, not necessarily that men overall use more makeup than women. Women likely still represent a larger total segment of the makeup-using population. However, the growth is primarily driven by men.
