The marketing budget allocated by Scaler for the year 2022 was INR 100 crore.
Scaler's Marketing Investment and Strategy for 2022
In 2022, Scaler announced a significant marketing budget of INR 100 crore to bolster its brand presence and effectively communicate its value proposition. This substantial investment was strategically aimed at leveraging the immense power of digital media.
The core focus of this marketing spend was multifaceted, designed to reach a niche audience with precision and impact. Key areas of concentration included:
- Creating Intellectual Properties (IPs): Developing unique and engaging content frameworks or series that resonate with their target audience.
- Curating Branded Content: Producing high-quality, relevant content that reflects Scaler's brand identity and educational offerings.
- Influencer Campaigns: Collaborating with carefully selected voices and personalities to partner for influencer campaigns, ensuring that the brand's message accurately conveys its unique value proposition to the desired demographic.
This strategic approach underscores Scaler's commitment to digital-first marketing initiatives to foster brand growth and outreach.
| Aspect | Detail |
|---|---|
| Budget | INR 100 crore |
| Year | 2022 |
| Primary Focus | Digital Media |
| Key Tactics | IPs, Branded Content, Influencer Campaigns |
