Yes, Wilhelmina actively seeks and accepts older models, demonstrating a clear commitment to age diversity within the fashion industry.
Wilhelmina's Commitment to Mature Models
While the modeling industry often focuses on younger individuals, Wilhelmina distinguishes itself by championing the beauty and talent of mature women. The renowned agency has specifically launched initiatives to find women over 40, aiming to showcase their fabulousness to the world. This approach highlights a progressive shift, acknowledging that beauty and modeling appeal transcend typical age boundaries.
Key Aspects of Wilhelmina's Search for Older Models
Wilhelmina's dedication to integrating older models is underscored by its focused efforts, which include a nationwide search for a "grown and sexy woman" to become the face of new campaigns. This initiative is not merely symbolic; it aims to provide substantial opportunities for models in this demographic.
Here's a breakdown of the key elements regarding Wilhelmina's acceptance of older models:
| Aspect | Detail |
|---|---|
| Target Age Group | Specifically seeks women over 40. |
| Campaign Objective | To show the world that women over 40 are "nothing less than fabulous" and to lead new campaigns. |
| Search Scope | Conducts nationwide searches to discover talent across the country. |
| Desired Profile | Looking for a "grown and sexy woman," emphasizing maturity and confidence. |
| Campaign Opportunities | While specific roles might vary and may not always involve high fashion couture, there are diverse opportunities for mature models to be the face of significant new campaigns and initiatives. |
This proactive approach demonstrates Wilhelmina's dedication to expanding traditional modeling archetypes, creating a more inclusive and representative industry.
