Audacy, a leading audio content and entertainment company, was formerly known as Entercom. This significant rebrand took place on March 30, 2021, after more than five decades of operating under the Entercom name.
The Evolution from Entercom to Audacy
For over 50 years, the company was recognized as Entercom Communications Corp., a prominent player in the radio broadcasting industry. The decision to transition to Audacy marked a strategic shift to better reflect its expansive presence across various audio platforms beyond traditional radio.
Key Aspects of the Rebranding
The move to Audacy was a comprehensive effort designed to clarify the company's identity as a scaled, multi-platform audio content and entertainment entity. This rebranding aimed to encapsulate its offerings across broadcasting, podcasting, digital, and live events.
- Previous Identity: The company operated as Entercom for more than half a century.
- Rebranding Date: The official change to Audacy occurred on March 30, 2021.
- Strategic Intent: The rebranding sought to position the company clearly as a leader in multi-platform audio, moving beyond the perception of solely being a radio broadcaster. This included emphasizing its growth in digital audio, podcasting, and other innovative content delivery methods.
| Aspect | Previous Identity | Current Identity |
|---|---|---|
| Company Name | Entercom | Audacy |
| Rebranding Date | N/A | March 30, 2021 |
| Primary Focus Shift | Radio Broadcasting | Multi-platform Audio Content & Entertainment |
You can learn more about Audacy's current operations and offerings by visiting their official corporate website.
Why the Change?
The rebrand from Entercom to Audacy was a deliberate step to adapt to the evolving audio landscape. As consumption habits shifted towards digital platforms, podcasts, and on-demand content, the company aimed to project a modern image that encompassed its comprehensive audio ecosystem. The name Audacy was chosen to evoke concepts of "audio" and "audacious," signifying a bold future in the audio space.
This strategic pivot allows the company to more effectively communicate its capabilities as a comprehensive audio content provider, engaging listeners and advertisers across a diverse portfolio of audio experiences.
