The NRMA (National Roads and Motorists' Association) is Australia's largest member-owned organization, primarily known for its iconic roadside assistance, alongside a diverse portfolio of tourism and mobility services. As a mutual, The NRMA operates for the benefit of its 2.8 million members and their communities, rather than external shareholders.
The NRMA: A Member-Owned Organisation
Operating as a mutual, The NRMA reinvests its earnings into services and initiatives that benefit its extensive member base and the broader community. This structure ensures that its focus remains on member value and community contribution, rather than corporate profits.
Core Services and Diverse Operations
While the NRMA is widely recognized for its assistance on the roads, the organisation has significantly expanded its operations to encompass a broad range of services within the mobility, tourism, and leisure sectors.
Mobility and Roadside Assistance
The foundation of The NRMA's service offering is its legendary roadside assistance. This essential service provides support to motorists experiencing vehicle breakdowns, battery issues, flat tyres, and other common mechanical problems, ensuring help is available on Australian roads.
Beyond traditional breakdown services, The NRMA also extends its reach into broader mobility solutions:
- SIXT car rental: The NRMA Group owns or operates SIXT car rental, offering a comprehensive range of vehicles for hire, catering to various travel needs from short-term rentals to longer leases.
Tourism and Leisure
The NRMA Group has a substantial and growing presence in the tourism and leisure industry, providing a variety of holiday and recreational options for its members and the public. These include:
- NRMA Parks and Resorts: Owning or operating numerous holiday parks and resorts strategically located in popular tourist destinations across Australia, offering accommodation options from camping and caravanning to cabins and villas.
- Tasmanian Tourism Assets: Several tourism-related businesses located within Tasmania, contributing to the state's vibrant tourism sector.
- Marine Businesses: Investments and operations within the marine industry, further diversifying its portfolio within the leisure domain.
Summary of NRMA's Key Activities
| Service Category | Specific Offerings |
|---|---|
| Mobility & Assistance | Roadside Assistance, SIXT Car Rental |
| Tourism & Leisure | NRMA Parks and Resorts, Tasmanian Tourism Assets, Marine Businesses |
| Organisational Focus | Member-owned mutual, community benefit |
By combining essential roadside services with a comprehensive suite of tourism and mobility solutions, The NRMA serves as a multifaceted organisation dedicated to supporting its members' journeys and leisure experiences across Australia.
