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What Does the Phrase 'Tell It to the Marines' Mean, and How Does It Relate to Historical Posters?

Published in Military Phraseology 3 mins read

The phrase "Tell it to the Marines" carries a dual meaning, signifying both skepticism and a call to resolute action, with its latter interpretation significantly influenced by its association with historical military recruiting efforts.

Original Meaning: Expressing Disbelief

Historically, the phrase "Tell it to the Marines" originated as a way to express disbelief or skepticism regarding a statement. If someone tells you something you find highly improbable or untrue, responding with "Tell it to the Marines" implies that the statement is so unbelievable, only someone incredibly naive or gullible—like a Marine, in an older, often satirical context—would possibly believe it. This usage conveys a sense of dismissiveness, suggesting the information is not credible.

American Alternative Meaning and the 1917 Poster Connection

In America, the phrase acquired a powerful second meaning, transforming its implication from one of skepticism to one of empowerment and decisive action. This evolved interpretation suggests that if there is an injustice or a wrong that needs to be avenged, the Marines are the ones to be told because they are known for taking decisive action. This meaning highlights the Marines' reputation for courage, capability, and unwavering commitment to righting wrongs.

This particular meaning was significantly influenced by James Montgomery Flagg's iconic 1917 recruiting poster. While Flagg's most famous poster features Uncle Sam with the "I Want You for U.S. Army" slogan, the period of his prolific work for the war effort, particularly 1917, contributed to solidifying the image of the U.S. Marines as agents of justice and unwavering resolve. This imagery, combined with their combat prowess during World War I, cemented the idea that the Marines were dependable, effective, and capable of handling any challenge, thus influencing the phrase to mean, "tell them because they will do something about it."

Meaning of "Tell It to the Marines" Implication Context
Original Disbelief, skepticism, "I don't believe you." Responding to an improbable story or a lie.
American Alternative Call to action, justice, "They will fix it." Highlighting the Marines' reputation for decisive problem-solving and bravery.

Historical Context and Usage

The evolution of this phrase reflects the changing public perception of the Marine Corps. What might have once been a sarcastic jab at perceived gullibility transformed into an acknowledgment of their steadfastness and effectiveness.

  • As a Challenge: In its modern, American context, saying "Tell it to the Marines" can be a challenge, implying that if a situation is dire enough, or a wrong significant enough, only the Marines possess the fortitude and skill to address it.
  • As an Expression of Trust: It can also be an expression of ultimate trust in their capabilities, suggesting that no task is too difficult or dangerous for them to undertake.

This dual interpretation showcases the dynamic nature of language, where phrases can evolve to embody new cultural values and historical influences.

Beyond the Poster: Enduring Legacy

Even today, the phrase "Tell it to the Marines" continues to be understood in both its original skeptical sense and its more empowering American context, depending on the tone and situation. Its connection to historical recruiting efforts and the enduring legacy of the U.S. Marine Corps underscores the power of cultural imagery in shaping linguistic meaning.