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Why are Subway Surfers Ads Not Working?

Published in Mobile Game Troubleshooting 4 mins read

Subway Surfers ads may not be working due to a variety of factors, ranging from common device or connectivity issues to more complex problems originating from the ad providers themselves or the game's servers. Players often encounter issues like ads freezing, displaying a black or white screen, or simply failing to load, preventing them from claiming rewards.

Common Reasons for Ad Malfunctions

Several factors can prevent ads from playing correctly in Subway Surfers:

  • Internet Connectivity Issues: An unstable or slow internet connection (Wi-Fi or mobile data) is a frequent culprit. Ads require a steady connection to load fully.
  • Device Performance:
    • Low RAM/Storage: Insufficient memory or storage space on your device can hinder the game's ability to run ads smoothly, leading to crashes or freezes.
    • Outdated Operating System: An older OS might not be fully compatible with the latest ad SDKs or game updates.
  • Game or App Glitches:
    • Corrupted Cache: Over time, cached data can become corrupted, affecting game performance, including ad display.
    • Outdated Game Version: Playing an older version of Subway Surfers might lead to incompatibility issues with current ad campaigns.
  • Ad Provider Issues: The problem might not be on your end. Sometimes, the ad provider themselves experiences technical difficulties, or a specific ad campaign might be faulty.
  • Server-Side Problems: Less commonly, issues with the game's servers that manage ad delivery can cause disruptions.

Troubleshooting Steps for Ad Problems

When ads aren't working in Subway Surfers, it's best to start with basic troubleshooting. Here’s a breakdown of steps you can take:

  1. Restart Your Device and Wi-Fi:
    • Completely power off your smartphone or tablet for a few minutes, then turn it back on.
    • Reboot your Wi-Fi router by unplugging it for about 30 seconds and then plugging it back in. This often resolves minor network glitches.
  2. Check Your Internet Connection:
    • Ensure you have a strong and stable Wi-Fi signal or sufficient mobile data.
    • Try opening other apps or websites to confirm your internet is working correctly.
    • If using mobile data, ensure data saver mode is off for Subway Surfers.
  3. Clear Game Cache:
    • Android: Go to your device's Settings > Apps (or Apps & Notifications) > Subway Surfers > Storage & Cache > Clear Cache. Do not select "Clear Data" unless you are prepared to lose your game progress (if not backed up).
    • iOS: Offloading the app can sometimes help, which essentially clears the cache without deleting documents and data. Go to Settings > General > iPhone Storage > Subway Surfers > Offload App. Then reinstall it from the same menu.
  4. Update the Game and Your Device's OS:
    • Check your device's app store (Google Play Store or Apple App Store) for any pending updates for Subway Surfers.
    • Ensure your device's operating system is updated to the latest version available.
  5. Free Up Device Storage: Delete unnecessary apps, photos, or videos to create more free space, which can improve overall device performance.
  6. Contact Support (If Issues Persist): If the above steps don't resolve the issue, it suggests the problem might be more complex, possibly related to a specific ad or ad provider. In such cases, the game developers may need to investigate the ad and its provider further. You can usually find a "Help" or "Support" section within the game's settings to report the issue.

Quick Fixes vs. Deeper Issues

Understanding whether an ad problem is a quick fix or requires deeper investigation can save time.

Type of Issue Common Symptoms Initial Action Needed Deeper Action Needed (if initial fails)
Connectivity Ads not loading, slow loading, error messages Restart Wi-Fi/data, check signal, switch networks Check ISP, network settings
Device Performance Freezing ads, black/white screens, game crashes Restart device, clear cache, free up storage OS update, factory reset (last resort)
Ad/Provider Specific Persistent issues with certain ads, all ads fail after basic troubleshooting None (user side) Report to game support (developer investigation)
Game Glitch Inconsistent ad behavior, app crashes during ads Update game, clear cache Reinstall game (with cloud save), contact support

By systematically addressing these potential causes, you can often resolve most ad-related issues in Subway Surfers and get back to enjoying the game and its rewards.