Rocket Mortgage was previously known as Quicken Loans.
The Evolution of Rocket Mortgage
Before its official rebrand, the company that is now widely recognized as Rocket Mortgage operated under the name Quicken Loans. This significant name change took place in 2021, solidifying its identity as part of the broader Rocket Companies umbrella.
The transition from Quicken Loans to Rocket Mortgage represented a strategic move by its parent company, Rocket Companies, to streamline its brand identity and leverage the recognition of its flagship digital mortgage platform.
Key Details of the Name Change:
- Former Name: Quicken Loans
- Current Name: Rocket Mortgage
- Official Change Year: 2021
- Parent Company: Rocket Companies
- Market Position: Has grown to become one of the most popular mortgage lenders in America.
Today, Rocket Mortgage continues to be a leading online mortgage lender, offering a streamlined digital experience for homebuyers and those looking to refinance. For more information on its services and operations, you can refer to resources like Investopedia's guide on how Rocket Mortgage works.
