On MTV EMA, "Best Push" refers to an award category designed to recognize and support emerging artists who have made a significant impact and are on the cusp of global superstardom, often receiving substantial promotional backing from MTV itself.
Understanding the MTV EMA Best Push Award
The MTV Europe Music Award (EMA) for Best Push Act is a prestigious accolade given to artists identified by MTV as those they are actively "pushing" or promoting through their various platforms. This includes showcasing their music videos, interviews, and performances across MTV channels worldwide, providing them with a significant boost in visibility.
Evolution and Purpose
Originally known as the "Best Breakthrough Artist" award, the Best Push Act category was first awarded in 2009. It highlights musicians who are new to the scene but are rapidly gaining traction and influence within the music industry.
Key aspects and purposes of the Best Push award include:
- Spotlighting New Talent: It serves as a vital platform for identifying and celebrating artists with immense potential who are just beginning to make waves.
- Global Promotion: MTV leverages its extensive global network to introduce these emerging artists to a wider international audience, often through dedicated "Push" campaigns throughout the year.
- Industry Recognition: Winning or being nominated for this award provides a valuable endorsement and strengthens an artist's credibility in the competitive music landscape.
- Audience Engagement: It encourages fans to discover and support the next generation of musical icons, fostering a dynamic relationship between the artists and their burgeoning fan base.
The "Push" aspect signifies MTV's commitment to showcasing these artists consistently, turning potential into global success.
Key Information about the Best Push Award
For a quick overview of the award's details, refer to the table below:
| Aspect | Description |
|---|---|
| Award Name | MTV Europe Music Award for Best Push Act |
| Former Name | Best Breakthrough Artist |
| First Awarded | 2009 |
| Primary Purpose | Recognizes and actively promotes emerging artists |
| Mechanism | MTV provides year-round promotional support |
The "Best Push" category is a testament to MTV's role in shaping popular music by giving a powerful platform to artists on the rise. For more information about the MTV EMAs, you can visit the MTV EMA Official Website.
