88rising partners with Honda, which has been its official automotive partner since 2022.
The Partnership Between 88rising and Honda
88rising, a prominent global music company and media platform, has established a significant partnership with Honda. This collaboration primarily aims to foster connection and cultural exchange within the music industry.
- Official Automotive Partner: Since 2022, Honda has served as 88rising's official automotive partner, demonstrating a commitment to supporting the music and entertainment spheres.
- Bridging Cultures: A core objective of this partnership is to "bridge the gap" between Asian American and American musicians. This initiative seeks to promote cultural understanding and amplify diverse voices in the music landscape.
- Partnership Launch: The collaboration was officially initiated with the launch of the all-new Honda HR-V compact SUV, indicating a strategic alignment between automotive innovation and music promotion.
This partnership highlights Honda's involvement in supporting emerging artists and fostering a more inclusive and interconnected music community, particularly focusing on the unique contributions of Asian American artists.
To summarize the key aspects of their collaboration:
| Partner | Partnership Type | Started | Core Purpose | Key Initiative |
|---|---|---|---|---|
| Honda | Automotive | 2022 | Bridging gap between Asian American and American musicians | Launch of all-new HR-V compact SUV |
