zaro

Are Fake Nails In Style?

Published in Nail Trends 2 mins read

Yes, fake nails are currently very much in style, experiencing significant growth.

The Surge in Artificial Nail Popularity

The artificial nail market has seen a dramatic increase in popularity. This includes both glue-on and press-on nails.

  • Dramatic Growth: According to recent data, the artificial nail category has seen substantial growth.
  • Specific Numbers: The artificial nail sector experienced an increase of over 80% by May 2023 when compared to December 2019, just before the pandemic. This demonstrates the immense surge in demand.

Why the Trend?

Several factors might contribute to this trend:

  • Accessibility: Press-on and glue-on nails offer a quick and affordable alternative to salon manicures.
  • Variety: These artificial nails come in numerous designs, colors, and shapes, allowing for creative expression.
  • DIY Trend: The rise of DIY beauty trends has made artificial nails more appealing.
  • Convenience: It is easy to apply and change styles of press-on nails at home.

Comparing to Traditional Polish

The popularity of artificial nails is so high that it's even impacting the traditional nail polish market. Trends indicate that by the end of this year, sales of glue and press-on nails may surpass those of nail polish. This highlights a significant shift in consumer preference.

Conclusion

Based on the data and trends, fake nails, particularly glue-on and press-on varieties, are not just in style; they're experiencing a boom in popularity. Their growth is outpacing traditional nail polish, signaling a sustained trend in the beauty industry.