Kyle Busch is the highest paid driver in NASCAR.
As of 2023, NASCAR racing legend Kyle Busch stands as the highest-paid driver in the sport. His impressive career achievements and consistent performance have cemented his position among the top earners in professional sports.
Top-Earning NASCAR Cup Series Drivers in 2023
While Kyle Busch leads the field, other highly skilled drivers also command substantial earnings, reflecting their talent, success, and significant marketability within the NASCAR Cup Series. The top three highest-paid drivers for 2023 are:
| Rank | Driver Name | Notes |
|---|---|---|
| 1 | Kyle Busch | Recognized as the highest-paid NASCAR Cup Series driver |
| 2 | Denny Hamlin | Ranks as the second highest-paid |
| 3 | Kevin Harvick | Ranks as the third highest-paid |
These elite drivers represent the intersection of racing excellence and financial success in NASCAR. Their ability to consistently perform at a high level and attract a strong fan following contributes significantly to their lucrative, multi-million dollar contracts with their respective teams and sponsors.
