The Anaheim Ducks are the NHL team undergoing a significant rebranding effort for the upcoming season.
Anaheim Ducks Rebrand Overview
The Anaheim Ducks are refreshing their brand identity with new jerseys and logos, blending a tribute to their storied past with a forward-looking vision. This rebrand aims to create a stronger connection with their home in Orange County while evolving their iconic visual elements.
Key Elements of the Rebrand
The rebrand focuses on several distinct features that fans can expect to see in the 2024-25 season:
- Refreshed Iconic Logo: The team will be wearing a "refreshed version" of their classic duck mask logo, bringing back a beloved symbol with a modern twist.
- Primary Color Shift: Orange will become the primary color for the team's visual identity, paying direct homage to Orange County, their geographical home. This choice underscores a commitment to their local roots.
- Legacy and Future Integration: The rebrand's philosophy is encapsulated as "A tribute to our legacy, with eyes on the future," indicating a design that respects the team's history while positioning them for future success.
New Jersey Features
The new jerseys are designed to embody these rebranding elements, making them a centerpiece of the team's refreshed look.
| Feature | Description |
|---|---|
| Primary Color | Orange, emphasizing the team's Orange County ties. |
| Main Logo | A modernized, refreshed version of the classic duck mask. |
| Inspiration | A blend of team legacy and forward-looking vision. |
For more details on the unveiling, you can refer to the announcement by the NHL: Ducks, Kings unveil new jerseys, logos for next season.
