Eileen Im is the Chief Executive Officer (CEO) of NOCTA. She is also recognized as a founder of the brand.
Understanding NOCTA
NOCTA is a collaborative sub-label created in partnership between the global sportswear giant Nike and the Grammy-award-winning artist Drake. Launched in December 2020, NOCTA draws inspiration from Drake's nocturnal creative process and aims to deliver functional, comfortable, and adaptable apparel and footwear for individuals on the move. The brand embodies a blend of performance and lifestyle, reflecting a uniform for those who thrive in the late hours.
Eileen Im's Role at NOCTA
While Drake serves as the creative visionary and public face behind the collaboration, Eileen Im holds the executive leadership position as the CEO and Founder of NOCTA. Her role involves overseeing the strategic direction, operations, and growth of the brand, working to translate the creative vision into a successful business entity.
The establishment of NOCTA as a distinct entity with dedicated leadership highlights Nike's strategy of fostering unique brand experiences through high-profile collaborations.
Key Information About NOCTA
| Aspect | Detail |
|---|---|
| Official Name | NOCTA |
| Primary Collaborators | Nike and Drake |
| CEO & Founder | Eileen Im |
| Launch Date | December 2020 |
| Core Concept | Functional, comfortable, and adaptable apparel inspired by Drake's nocturnal lifestyle, designed for performance and everyday wear. |
| Official Website | For more information about the collections and releases, visit the official NOCTA page on Nike.com. |
NOCTA has continued to release various collections, including apparel, footwear, and accessories, maintaining its distinctive aesthetic and appeal to a global audience.
