FUTURELIFE® primarily aims to improve the lives of malnourished and disadvantaged people, particularly in Sub-Saharan Africa, by creating affordable and highly nutritious food products. It began as a social project with this core mission.
Here's a more detailed breakdown of what FUTURELIFE® does:
-
Develops Nutritional Products: FUTURELIFE® formulates and manufactures food products designed to be nutritionally complete and address nutrient deficiencies. Their initial goal was to create the most nutritional product possible.
-
Targets Malnutrition: The company focuses on combating malnutrition, particularly in vulnerable populations. They aim to provide convenient and cost-effective solutions to address this challenge.
-
Operates as a Social Project (Initially): FUTURELIFE® started as a social endeavor with the explicit purpose of assisting underserved communities. Although the brand has grown significantly, its roots remain in social responsibility.
-
Focuses on Affordability: A key aspect of FUTURELIFE®'s mission is to make nutritious food accessible by keeping costs low. This is crucial for reaching the target demographic in Sub-Saharan Africa.
In summary, FUTURELIFE®'s primary function is to provide affordable, highly nutritious food products to combat malnutrition and improve the lives of disadvantaged populations, starting as a social project with a strong commitment to social responsibility.
