What happened to Colgate Total?
Colgate Total, the well-known toothpaste, underwent a significant change starting in February 2019 when its original formula was replaced by a new, reinvented version.
The Evolution of Colgate Total
The transition of Colgate Total to a new formulation was not an abrupt shift but the culmination of extensive scientific endeavor. This reinvented formula emerged from more than a decade of dedicated development, supported by dozens of rigorous laboratory and clinical studies. This comprehensive process aimed to enhance the product's performance and benefits for consumers.
Key Aspects of the Formula Change:
- Original Formula Replaced: The previous formulation of Colgate Total was phased out.
- Introduction Date: The new, reinvented product began its rollout in February 2019.
- Extensive Research and Development: The new formula is the result of over ten years of scientific work, including a multitude of laboratory and clinical studies to ensure its effectiveness and safety.
This strategic update demonstrates a commitment to continuously advancing oral care, utilizing scientific breakthroughs to deliver improved benefits.
Summary of the Product Transition
To provide a clear overview of the changes concerning Colgate Total:
| Aspect | Detail |
|---|---|
| Product Status | Original formula replaced with a new version |
| New Formula Type | Reinvented formula |
| Rollout Period | Commenced in February 2019 |
| Development Process | Over a decade of development, backed by dozens of laboratory and clinical studies |
This ensures that Colgate Total continues to offer an advanced oral hygiene solution, grounded in thorough scientific investigation.
