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Who Owns the Millet Brand?

Published in Outdoor Brands Ownership 2 mins read

The outdoor equipment brand Millet is owned by the Calida Group, a Swiss holding company.

Understanding the Ownership of Millet

The ownership of the renowned outdoor gear company, Millet, underwent a significant change in 2014 when it was acquired by the Swiss holding Calida Group. This acquisition brought Millet, a brand primarily known for its high-quality outdoor equipment, under the umbrella of a larger international conglomerate, diversifying Calida Group's portfolio into the specialized outdoor market.

Millet: A Legacy in Outdoor Equipment

Millet is a French-based company, deeply rooted in the outdoor adventure sphere. Headquartered in Annecy, France, the brand has built a strong reputation for designing and manufacturing essential gear for enthusiasts and professionals alike. Its product range is specifically tailored to meet the demanding requirements of various outdoor pursuits, emphasizing durability, functionality, and performance.

Key product categories that Millet specializes in include:

  • Backpacks: Ranging from daypacks to expedition-grade packs, designed for comfort and load-bearing efficiency.
  • Sleeping Bags: Offering various insulation levels and designs for diverse climates and activities.
  • Other specialized outdoor equipment crucial for mountaineering, hiking, and trekking.

The Calida Group: A Swiss Holding Company

The Calida Group is a Swiss-based holding company known for its diverse portfolio of brands, primarily in the apparel and lingerie sectors. Their strategic acquisition of Millet in 2014 marked a deliberate expansion into the technical outdoor equipment market. As a holding company, Calida Group focuses on managing the strategic direction and financial performance of its brand subsidiaries, often allowing them to maintain their distinct brand identities and operational autonomy while leveraging the synergies of a larger corporate structure.

Key Ownership Details

For a clear overview of Millet's ownership:

Detail Description
Brand Millet
Current Owner Calida Group
Acquisition Year 2014
Millet's Origin French-based company, headquartered in Annecy
Millet's Specialization Outdoor equipment (e.g., backpacks, sleeping bags)
Calida Group's Nature Swiss holding company