The slogan of the Philadelphia Union is "JUNGITE aut PERITE," a Latin phrase that translates to "JOIN or DIE."
This powerful motto is deeply embedded in the club's identity and history, resonating with a significant piece of American heritage. It is prominently featured on the Union's secondary logo, often accompanying the distinctive rattlesnake imagery.
Unpacking the Meaning: "JUNGITE aut PERITE"
The slogan "JUNGITE aut PERITE" carries a profound historical significance that predates the club itself.
| Slogan (Latin) | English Translation | Historical Context |
|---|---|---|
| JUNGITE aut PERITE | JOIN or DIE | A political cartoon created by Benjamin Franklin in 1754, urging the American colonies to unite during the French and Indian War, or face destruction individually. |
The club strategically adopted this motto to symbolize the unity and collective strength required for success, both on the field and within the community. It emphasizes the importance of solidarity among players, staff, and fans, echoing the revolutionary spirit of Philadelphia.
The Rattlesnake and its Significance
The rattlesnake, often depicted alongside the "JOIN or DIE" motto, is another crucial element of the Philadelphia Union's visual identity. This symbol, popularized by Franklin, represents vigilance, defense, and the danger of an unprovoked attack. Its inclusion in the club's branding reinforces themes of resilience and a united front against adversaries, making it a compelling emblem for the team and its supporters.
For more information on the club's history and symbolism, you can visit the official Philadelphia Union Club History page.
