Who is the Parent Company of Orveon Global?

The parent company of Orveon Global is Advent International, a global private equity firm.

Orveon Global was established by Advent International as a new standalone company. This strategic move involved Advent International's acquisition of three prestige beauty brands – bareMinerals, BUXOM, and Laura Mercier – from Shiseido Americas. The launch of Orveon Global signifies Advent International's commitment to building a new house of brands focused on "Feel Good Beauty."

Advent International's Role in Establishing Orveon Global

Advent International, known for its extensive experience in the retail, consumer, and leisure sectors, played a pivotal role in the formation of Orveon Global. Their investment and strategic vision led to the creation of this new entity, which aims to lead the beauty industry towards a more sustainable and inclusive future.

Key Aspects of the Acquisition and Launch:

• Formation of a New Entity: Orveon Global was not an existing company before the acquisition; it was specifically created by Advent International.
• Acquired Brands: The core of Orveon Global's initial portfolio consists of well-known beauty brands:
  • bareMinerals
  • BUXOM
  • Laura Mercier
• Strategic Vision: Advent International's goal for Orveon is to innovate within the beauty industry, focusing on consumer well-being and environmental responsibility.

Understanding the Relationship

The relationship between Advent International and Orveon Global can be understood as that of an owner (private equity firm) and its portfolio company. Advent International provides the financial backing, strategic guidance, and operational support necessary for Orveon Global to grow and achieve its business objectives.

This structure allows Orveon Global to operate with a dedicated focus on its brands and market while leveraging the resources and expertise of a large, experienced private equity firm.