What Did Greatest Hits Radio Used to Be?
Greatest Hits Radio was formerly known as the Bauer City 2 Network, a nationwide network that launched in 2015.
The Evolution of Greatest Hits Radio
Before establishing its current identity as Greatest Hits Radio, the popular radio network underwent a significant transformation from its earlier incarnation.
Origins as the Bauer City 2 Network
The network's journey began on January 5, 2015, when it was launched under the name Bauer City 2 Network. This initial phase saw a collection of local stations consolidated under a unified brand by Bauer Media, primarily focusing on classic hits from the 70s, 80s, and 90s, similar to its current format.
The Rebrand to Greatest Hits Radio
A pivotal shift occurred on January 7, 2019, when the Bauer City 2 Network officially rebranded to Greatest Hits Radio. This strategic decision was largely influenced by the remarkable success of Radio City 2 in Liverpool, which had achieved significant popularity, particularly on FM frequencies. The rebranding aimed to capitalize on this positive momentum and create a more recognizable and cohesive national brand centered around timeless music.
This transition solidified the network's commitment to delivering a curated playlist of classic hits, appealing to a broad demographic and expanding its reach across the UK.
Key Milestones in the Network's History
| Event | Date | Description |
|---|---|---|
| Network Launch | January 5, 2015 | Launched as the Bauer City 2 Network, unifying several local stations. |
| Rebranding to GHR | January 7, 2019 | Rebranded to Greatest Hits Radio, driven by the success of stations like Radio City 2 in Liverpool. |
This timeline illustrates the key moments in the network's evolution, highlighting its origins and the strategic reasons behind its transformation into Greatest Hits Radio.
