Magic Chilled has been rebranded and is now known as Hits Radio Chilled, taking on a new identity as part of the broader Hits Radio network.
The Rebranding of Magic Chilled
On Monday, September 16, 2024, at 7 PM (UK time), Magic Chilled underwent a formal rebranding and relaunched across all its platforms. This strategic move saw the station adopt the new name, Hits Radio Chilled, alongside a fresh slogan: "Laid-Back Hits & Throwbacks." This rebranding aligns with the overarching slogan of the main Hits Radio station, "The Biggest Hits, The Biggest Throwbacks," aiming to create a more cohesive brand identity for its listeners.
Key Aspects of the Transition
The shift from Magic Chilled to Hits Radio Chilled represents an evolution in content and branding, designed to offer a consistent experience under the Hits Radio umbrella. While the core essence of playing laid-back hits and throwbacks remains, the new branding integrates it more closely with a nationally recognized network.
Here's a breakdown of the key changes:
| Feature | Old Identity (Magic Chilled) | New Identity (Hits Radio Chilled) |
|---|---|---|
| Name | Magic Chilled | Hits Radio Chilled |
| Launch Date | Original launch | September 16, 2024 (Relaunch) |
| Slogan | (Implied by Magic brand) | "Laid-Back Hits & Throwbacks" |
| Network Link | Magic Radio family | Hits Radio network |
| Availability | Across various platforms | Across various platforms |
Listeners can expect the same commitment to a relaxed musical selection, now presented with a refreshed brand that resonates with the wider Hits Radio family. This change ensures that the station's programming continues to cater to those seeking a calming and nostalgic audio experience.
