Why is Radio City changing its name?

Radio City is changing its name as part of a network-wide relaunch by its owners, Bauer Media. The station will be rebranded as Hits Radio Liverpool.

Why the Change?

The decision to change Radio City's name stems from a strategic initiative by Bauer Media to consolidate and unify its local radio stations under stronger national brands. This move aims to leverage the recognition of its Hits Radio network and streamline its offerings across various regions.

Key Aspects of the Rebranding:

• Part of a Larger Strategy: The rebranding of Radio City is not an isolated incident. It is part of a significant network-wide relaunch that involves 17 local radio stations across England and Wales. This unified approach helps create a more consistent brand identity for listeners nationwide.
• New Identity: From April 17, 2024, Radio City will officially become known as Hits Radio Liverpool, aligning it with Bauer's existing Hits Radio network, which features a blend of music and entertainment.
• End of an Era: The announcement on January 10, 2024, marked the upcoming conclusion of the Radio City brand after nearly 50 years of broadcasting history, signifying a major shift in local radio landscape.

Transition Timeline for Radio City

To provide a clear overview, here are the key dates related to Radio City's name change:

This strategic rebranding reflects a common trend in the media industry to create more cohesive and recognizable national brands while still retaining local relevance within their content.