97 Rock is the widely recognized broadcast name for the radio station WGRF, which operates at the frequency of 96.9 FM in Buffalo, New York.
Understanding 97 Rock
WGRF, known to its listeners as 97 Rock, is a prominent radio station serving the Buffalo metropolitan area. It has established itself as a key source for rock music and local content within the Western New York region.
Key Details About 97 Rock (WGRF)
To provide a clear overview, here are the essential details about the station:
| Feature | Detail |
|---|---|
| Call Sign | WGRF |
| Frequency | 96.9 FM |
| City of License | Buffalo, New York |
| Broadcast Name | 97 Rock |
| Genre | Rock (typically Classic Rock) |
Why is it Called "97 Rock" if it's 96.9 FM?
It's common for radio stations to round their frequency for branding purposes, especially to create a memorable and impactful name. While its precise frequency is 96.9 FM, the station uses "97 Rock" as its branding because:
- Rounding 96.9 up to 97 makes for a snappier, easier-to-remember name.
- It distinguishes the station in a competitive radio market.
- The "Rock" descriptor clearly indicates its musical format.
This naming convention is a strategic choice to enhance listener recall and station identity.
