The real estate brokerage at the heart of the Netflix series "Selling Tampa" is Allure Realty, which is owned and operated by Sharelle Rosado.
Allure Realty: The Brokerage Behind the Show
Allure Realty is a luxury real estate brokerage based in Tampa, Florida, known for its all-female, all-Black team of real estate professionals. The Netflix series "Selling Tampa" follows the professional and personal lives of the agents working at this prominent firm as they navigate the competitive high-end real estate market.
Leadership and Vision
- Sharelle Rosado is the founder and CEO of Allure Realty. A veteran of the U.S. Army, Rosado brings a disciplined approach and a strong vision to her brokerage, aiming to empower women in the real estate industry. Her leadership is a central theme of "Selling Tampa," showcasing her efforts to expand the company's influence and presence.
- Under Rosado's guidance, Allure Realty has become a notable player in the Florida real estate scene, particularly within the luxury market segment.
Expansion and Growth
Allure Realty is actively growing its operations beyond its initial Tampa base. Demonstrating its ambition and expanding footprint, Sharelle Rosado has announced plans to extend the brokerage's reach into the Carolinas, specifically expanding into Charlotte. This strategic move highlights the company's continuous growth and its aim to establish a stronger national presence in the real estate market.
Key Aspects of Allure Realty
| Aspect | Description |
|---|---|
| Owner | Sharelle Rosado |
| Brokerage Name | Allure Realty |
| Primary Location | Tampa, Florida |
| Focus | Luxury residential real estate |
| Team Composition | Predominantly an all-female, all-Black team of real estate agents |
| Notable Expansion | Expanding operations into the Carolinas, including Charlotte |
| Media Feature | Central subject of the Netflix reality series "Selling Tampa" |
Through "Selling Tampa," viewers gain insight into the dynamic world of Allure Realty, observing the daily operations, client interactions, and team dynamics that define this unique real estate firm under Sharelle Rosado's ownership.
