Yes, Zillow integrates with RealPage to streamline operations for property managers and improve data flow.
Zillow's Integration with RealPage
Zillow's services, particularly Zillow Lease Connect, are designed to work seamlessly with various leading property management systems, including RealPage. This integration is crucial for enhancing efficiency and accuracy in the rental industry.
How Zillow Integrates with RealPage
Zillow Lease Connect facilitates the direct creation of "guest cards" within a property manager's existing system. This means when a prospective renter expresses interest through Zillow, their information is automatically populated into the property management software.
Key aspects of this integration include:
- Automated Guest Card Creation: Zillow Lease Connect eliminates the need for manual data entry by automatically generating guest cards directly in property management systems like RealPage. This saves significant time for leasing teams.
- Reduced Attribution Errors: By automating the data transfer, the integration minimizes the risk of human error in recording renter information and properly attributing leads.
- Support for Multiple Systems: Beyond RealPage, Zillow Lease Connect also integrates with other prominent property management platforms such as Yardi, ResMan, and MRI Partner Connect, offering flexibility to a wide range of property managers.
Benefits for Property Managers
This integration provides substantial benefits for multifamily property managers using RealPage:
- Enhanced Efficiency: Automating lead entry frees up leasing agents to focus on engaging with potential renters rather than administrative tasks.
- Accurate Data: Direct data transfer ensures that renter information is precise and consistent across platforms.
- Improved Lead Management: Leads generated through Zillow are immediately available within the property manager's primary system, allowing for quicker follow-up and better tracking.
- Streamlined Workflow: The seamless connection between Zillow's advertising platform and RealPage's property management tools creates a more cohesive and effective leasing workflow.
In essence, Zillow leverages its connectivity with RealPage to provide a more efficient and accurate lead management solution for property owners and operators, ensuring that valuable renter data is captured and managed effectively within their existing infrastructure.
