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How Much Is a Red Bull Owner Worth?

Published in Red Bull Ownership Wealth 3 mins read

A co-owner of Red Bull, specifically the Yoovidhya family, holds an estimated net worth of US$36 billion as of 2024.

Red Bull GmbH, the global beverage giant, is famously known for its energy drink. The ownership structure is primarily divided between two families: the Austrian Mateschitz family and the Thai Yoovidhya family. The provided net worth refers to the latter, who were instrumental in the drink's creation and global expansion.

Understanding Red Bull's Ownership

Red Bull's unique success stems from its innovative marketing and strong brand presence. Its ownership is not held by a single individual but by key families who share control and profits. This structure significantly influences the wealth associated with the "Red Bull owner" designation.

  • The Yoovidhya Family (Thailand): This family holds the majority stake in Red Bull GmbH. Their patriarch, Chaleo Yoovidhya, created the original Krating Daeng (Red Bull in Thai) in the 1970s, which later inspired the international Red Bull drink. Chalerm Yoovidhya, born in 1950, is a key figure in the family and a co-owner of Red Bull GmbH.
  • The Mateschitz Family (Austria): Dietrich Mateschitz, who passed away in 2022, was the Austrian entrepreneur who partnered with Chaleo Yoovidhya to adapt and launch Red Bull globally in 1987. His family now holds their share of the company.

The Yoovidhya Family's Wealth

As of 2024, the Yoovidhya family's collective wealth, largely attributed to their majority ownership in Red Bull GmbH, is substantial. This makes them one of the wealthiest families globally. Their financial standing reflects the immense global success and profitability of the Red Bull brand.

Owner Group Estimated Net Worth (2024) Primary Source of Wealth Ownership Stake (Approx.)
Yoovidhya Family US$36 Billion Red Bull GmbH 51%
Mateschitz Family Significant Billionaire Red Bull GmbH 49%

Note: While both families are incredibly wealthy due to Red Bull, the US$36 billion figure specifically refers to the Yoovidhya family's estimated net worth as of 2024.

The Global Impact of Red Bull

Red Bull's influence extends far beyond beverages, encompassing sports, media, and lifestyle. This diversification contributes to its massive revenue and, consequently, the wealth of its owners.

  • Sports Sponsorships: Red Bull is heavily invested in extreme sports, Formula 1 racing, and other athletic ventures, owning teams like Red Bull Racing and Scuderia AlphaTauri.
  • Media Empire: Red Bull Media House produces content across various platforms, further enhancing brand visibility.
  • Global Reach: The drink is sold in over 170 countries, solidifying its position as a leading energy drink worldwide.

The success of Red Bull has translated into immense wealth for its principal owners, particularly the Yoovidhya family, whose foresight in creating and expanding the brand has led to their status as billionaires. For more information on global wealth, you can refer to general Forbes billionaire lists.