Based on the ownership structure established by its founders, the Yoovidhya family owns a 51% majority stake in Red Bull.
Red Bull Ownership Structure
Red Bull GmbH, the company behind the popular energy drink, was founded by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya. The ownership was structured to be split between their respective families, reflecting their partnership from the brand's inception.
According to reports, the ownership split is as follows:
- Yoovidhya Family: Holds the majority stake.
- Mateschitz Family: Holds the remaining stake.
| Owner Family | Ownership Percentage |
|---|---|
| Yoovidhya | 51% |
| Mateschitz | 49% |
This structure ensures that the Yoovidhya family maintains controlling interest in the global Red Bull business.
Key Insights
- The Yoovidhya family's majority ownership stems from their original involvement and partnership with Dietrich Mateschitz.
- While Dietrich Mateschitz (who passed away in 2022) was the face of the brand in many markets, particularly in Europe and North America, and drove its marketing and global expansion, the Yoovidhya family held the controlling stake.
- The partnership originated from Mateschitz adapting the Thai energy drink Krating Daeng (created by Chaleo Yoovidhya) for the international market, leading to the creation of Red Bull.
Understanding the ownership is key to grasping the company's history and its foundational partnership between the two families from different parts of the world.
