No, Wayfair did not acquire Bed Bath & Beyond.
The Acquisition of Bed Bath & Beyond's Brand
While Bed Bath & Beyond faced financial challenges leading to bankruptcy, its brand name and intellectual property were indeed acquired, but not by Wayfair.
- Acquirer: The entity that successfully acquired these assets was Overstock.com.
- Acquisition Details: In a bankruptcy auction held in June 2023, Overstock.com secured the rights to the Bed Bath & Beyond name, including its associated intellectual property, for a sum of $21.5 million. This was part of a stalking-horse bid process.
- Future Plans: Following the acquisition, Overstock.com publicly announced its strategic intention to rebrand its own existing e-commerce operations under the well-known Bed Bath & Beyond name once the deal finalized. This move aimed to leverage the established brand recognition of Bed Bath & Beyond for Overstock's business.
This means that while the Bed Bath & Beyond name continues, it now operates under the ownership and strategic direction of Overstock.com, focusing primarily on an online retail model.
