Aerie is primarily affiliated with American Eagle Outfitters (AEO), serving as a prominent sister brand under its umbrella.
Understanding the Aerie-American Eagle Outfitters Relationship
American Eagle Outfitters (AEO) is the parent company that operates both the American Eagle and Aerie brands. This strategic structure allows AEO to cater to diverse aspects of its target demographic's lifestyle and fashion needs. Through both its American Eagle and Aerie brands, AEO focuses on celebrating young people and what makes them unique, reflecting a core philosophy across its offerings.
| Parent Company | Primary Brands | Key Focus Areas |
|---|---|---|
| American Eagle Outfitters | American Eagle, Aerie | Apparel, accessories, and intimate wear; emphasizing individuality and comfort. |
Aerie's Unique Identity within AEO
While both Aerie and American Eagle are part of the same corporate family, they maintain distinct brand identities and product offerings:
- Aerie is widely recognized for its intimate apparel, activewear, loungewear, and swimwear. It has gained significant acclaim for its commitment to body positivity, unretouched campaigns, and promoting self-acceptance among its customers. Its "AerieREAL" campaign has been particularly influential in this regard.
- American Eagle traditionally focuses on denim, casual apparel, and accessories, catering to a broader range of everyday wear for young adults.
The affiliation means that while Aerie operates as its own distinct retail presence (both standalone stores and shop-in-shops within American Eagle stores), its strategic direction, financial backing, and overarching corporate values are aligned with American Eagle Outfitters. This synergy allows both brands to leverage shared resources while maintaining their unique market positions and appeal.
