Bath & Body Works is owned by Bath & Body Works, Inc., a publicly traded company.
This entity was formerly known as L Brands, Inc., which historically served as the parent company for several well-known retail brands, including Bath & Body Works, Victoria's Secret, and PINK.
The Evolution of Ownership and Corporate Structure
Initially, Bath & Body Works was a core component of L Brands' extensive portfolio. L Brands operated as a significant international company with a vast global retail footprint. This included the management of thousands of company-operated specialty stores across key markets such as the United States, Canada, and Greater China, alongside hundreds of franchised locations worldwide and robust global e-commerce websites.
A pivotal corporate decision by the L Brands, Inc. Board involved approving the separation of Victoria's Secret & Co. from its corporate structure. This strategic restructuring led to a significant transformation for L Brands. Following this separation, the company that remained, largely centered around the successful Bath & Body Works brand, adopted the new identity of Bath & Body Works, Inc.
Today, Bath & Body Works, Inc. continues the extensive operations previously attributed to L Brands, focusing primarily on its namesake brand. As a publicly traded entity, Bath & Body Works, Inc. is ultimately owned by its shareholders.
Key Aspects of Bath & Body Works' Corporate Identity
| Aspect | Details |
|---|---|
| Current Owner | Bath & Body Works, Inc. |
| Former Parent | L Brands, Inc. (prior to the separation of Victoria's Secret and subsequent rebranding to Bath & Body Works, Inc.) |
| Global Reach | The company operates a substantial international network, including 2,681 company-operated specialty stores in the United States, Canada, and Greater China, in addition to over 700 franchised locations worldwide and a strong presence through its websites globally. |
| Primary Focus | While L Brands historically managed multiple major retail brands, Bath & Body Works, Inc. now concentrates predominantly on the Bath & Body Works brand, offering a wide array of personal care, home fragrance, and related products. |
| Business Model | Bath & Body Works operates as an international company leveraging its extensive network of physical stores and a significant digital presence to reach consumers globally. |
The transformation from L Brands to Bath & Body Works, Inc. signifies a strategic shift towards a more focused business model, with Bath & Body Works established as a standalone, leading brand in its category.
