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How much was a Rolex in 1950?

Published in Rolex Watch Prices 2 mins read

While exact pricing for all Rolex models specifically for the year 1950 is not extensively documented, historical records indicate the approximate cost of a notable model in the period directly following. In the late 1950s, a new Rolex Submariner (without a date function) could be purchased for around $150.

This initial price reflects the value of the watch at the time. To understand its contemporary equivalent, factoring in inflation, this $150 would be worth approximately $1,248 USD in today's currency.

Historical Rolex Submariner Pricing Overview

Era Rolex Model Original Price Inflation-Adjusted Price (Approx.)
Late 1950s Submariner (no date) $150 $1,248
Early 1970s 18kt Submariner $230 $1,422

Prices are approximate and subject to variations based on specific models and market conditions.

Factors Influencing Rolex Pricing

It's important to understand that Rolex, even in its early history, produced a diverse range of watches. The price of a Rolex varied significantly based on several key factors:

  • Model Type: Different collections, such as the Datejust, Oyster Perpetual, or various professional models, had distinct pricing tiers. The Submariner, a tool watch, had a specific entry point.
  • Materials: Watches crafted from precious metals like gold (e.g., the 18kt Submariner introduced later) were inherently more expensive than their stainless steel counterparts.
  • Complications: Additional features like a date function, chronograph, or GMT capability would add to the manufacturing complexity and, consequently, the price.
  • Market Conditions: Regional markets and specific dealers could also influence the final retail price.

The $150 price point for a Submariner in the late 1950s positioned it as a premium, yet accessible, high-quality timepiece for its target audience. This initial value has seen substantial appreciation, making vintage Rolex watches highly sought after collectibles today.