The main page where you manage your Shopify store is called the Shopify admin.
The Shopify admin is the central control panel for your online store, providing a comprehensive interface to manage all aspects of your e-commerce business. It serves as your operational hub, allowing you to oversee crucial store functions from a single location.
Navigating the Shopify Admin
The Shopify admin is intuitively designed with a sidebar that grants easy access to various sections. This structure ensures that store owners can efficiently navigate and manage different facets of their business.
Key Management Areas within the Shopify Admin
The Shopify admin allows you to control and monitor the core elements of your online store. Here are some of the primary sections and what you can manage within them:
- Orders: Track and fulfill customer purchases, manage returns, and process refunds.
- Products: Add new items, organize your inventory, update product details, and manage pricing.
- Customers: View customer profiles, segment customers, and analyze purchase histories.
- Analytics: Access detailed reports on sales, visitor traffic, and marketing performance to make data-driven decisions.
- Discounts: Create promotional codes and automatic discounts to attract and retain customers.
- Online Store: Customize your storefront's design, manage blog posts, create static pages, and organize navigation menus.
- Apps: Integrate third-party applications to extend your store's functionality, from marketing tools to shipping solutions.
Overview of Shopify Admin Sections
| Section | Description |
|---|---|
| Orders | Manage sales, fulfillments, and customer returns. |
| Products | Add, edit, organize inventory, and set pricing for items. |
| Customers | View and manage customer information and purchase history. |
| Analytics | Monitor store performance, sales trends, and customer behavior. |
| Online Store | Customize your theme, manage pages, and design your storefront. |
For a more detailed understanding of its functionalities, you can explore the Shopify admin overview.
