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Why are signs red?

Published in Signage & Color 1 min read

While it's a misconception that all signs are red, red is frequently used for important signs for a specific reason. Red is often chosen for signs because it stands out and attracts attention, and as a physicist explains, red colours are scattered least by fog or smoke, and hence can be seen from furthest away.

Here's a breakdown:

  • Visibility in Adverse Conditions: Red light's longer wavelength makes it less susceptible to scattering by particles in the air, like fog or smoke. This allows it to be seen from greater distances in poor visibility conditions.

  • Attention-Grabbing Color: Red naturally attracts the human eye and conveys a sense of urgency or warning. This makes it effective for conveying important messages quickly.

  • Examples:

    • Stop signs: Indicate the need to immediately halt.
    • Warning signs: Alert to potential dangers.
    • Emergency exits: Guide individuals to safety.