Sindy, the beloved fashion doll, was launched in September 1963.
Sindy's Debut: A Free, Swinging Girl
The Sindy doll made her initial appearance in September 1963. To introduce this new and exciting doll to the market, a unique promotional strategy was employed: London retailers received a special 45rpm gramophone record. This record served to present Sindy, featuring Pedigree's marketing text that described her as "the free, swinging girl that every little girl longs to be." This innovative launch positioned Sindy as a desirable and aspirational figure for young girls, quickly establishing her presence in the toy world.
Key Launch Information
| Aspect | Detail |
|---|---|
| Launch Date | September 1963 |
| Target Market | Young girls |
| Initial Promotion | Promotional 45rpm gramophone record sent to London retailers |
| Marketing Slogan | "Sindy is the free, swinging girl that every little girl longs to be." |
This strategic introduction helped establish Sindy as a prominent competitor in the fashion doll market, offering a distinct alternative with her fresh and energetic persona.
