Who Owns California Cheap Skates?

California Cheap Skates (CCS) is owned by Daddies Board Shop, a surf and skateboarding retailer based in Portland, Oregon. This acquisition took place in late 2014.

The Acquisition of CCS

CCS, a well-established skateboard business, underwent a significant ownership change when it was acquired by Daddies Board Shop. Prior to this, CCS was a part of Foot Locker, a large corporation within the sports industry. Foot Locker had been looking to divest itself of CCS, which it considered a struggling segment of its operations.

Key details surrounding this transition include:

• Acquiring Entity: Daddies Board Shop, recognized as a smaller, specialized retailer focusing on surf and skateboarding gear.
• Acquired Entity: CCS (California Cheap Skates), a well-known brand in the skateboarding community.
• Previous Owner: Foot Locker, which opted to sell CCS.
• Timeline: The acquisition was completed in late 2014.

This change in ownership marked a shift for CCS from a large corporate umbrella to a business managed by a more focused, niche retailer. Daddies Board Shop, with its deep roots in the skateboarding and surf culture, took over the brand, aiming to revitalize its presence in the market.

Ownership Overview

To provide a clear understanding of the recent ownership transition of California Cheap Skates (CCS), here is a summary:

This transition aligns CCS with a company dedicated solely to action sports, fostering a direct connection to its core customer base.