Bliss skincare was acquired by AS Beauty, a prominent company in the beauty industry. This strategic move signals AS Beauty's intent to broaden its extensive brand portfolio.
The Acquisition of Bliss
In a significant development, Bliss, known for its commitment to cruelty-free and planet-friendly skincare, became part of the AS Beauty family. This acquisition positions Bliss within a larger corporate structure, potentially allowing for increased reach and resources while maintaining its core brand values. The deal highlights AS Beauty's strategic focus on expanding its presence across various beauty categories.
About AS Beauty
AS Beauty is a growing force in the beauty sector, known for curating a diverse collection of well-regarded cosmetic and skincare brands. The acquisition of Bliss further diversifies its offerings, adding a dedicated skincare brand with a strong ethical stance.
AS Beauty's Portfolio:
| Company | Brands in Portfolio (Pre-Bliss Acquisition) |
|---|---|
| AS Beauty | * Laura Geller Beauty |
| * Julep Beauty | |
| * Mally Beauty | |
| * Cover FX |
With the addition of Bliss, AS Beauty's portfolio now includes a significant skincare brand, emphasizing its commitment to growth and market diversification.
The Future of Bliss Skincare
Under AS Beauty's ownership, Bliss is expected to continue its operations, upholding its reputation as a cruelty-free and planet-friendly brand. The acquisition is a testament to Bliss's appeal and its strong position within the ethical skincare market. This partnership could lead to new opportunities for product development and market expansion for Bliss, benefiting from AS Beauty's operational expertise and distribution networks.
