You should apply face serum after cleansing and toning, but before your moisturizer. It's generally recommended to apply serum twice a day, once in the morning and once at night. Face serums are designed to be lightweight and easily absorbed by the skin, making them a perfect addition to your skincare routine. This allows the beneficial ingredients in your serum to penetrate deeper and work more effectively.
Here's a typical order for applying skincare products:
- Cleanse
- Tone
- Serum
- Moisturizer
- Sunscreen (in the morning)
Some people also incorporate other products like exfoliators, masks, or eye creams into their routine. It's best to follow the instructions on each product's label for the most effective results.
