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What was the average time spent on social media in 2012?

Published in Social Media Usage 1 min read

In 2012, internet users worldwide spent an average of 90 minutes per day on social media.

This figure reflects the global average daily engagement with social networking platforms during that year. Understanding these historical trends offers valuable insights into the evolution of digital consumption habits.

To put the 2012 usage in context, here's a brief look at the average daily time spent on social media by internet users worldwide in the years surrounding 2012:

Year Average Daily Time (Minutes)
2012 90
2013 95
2014 104
2015 111

As the data indicates, social media usage saw a gradual increase in the years following 2012, demonstrating a growing trend in user engagement with these platforms. This upward trajectory highlights the increasing integration of social media into daily life.

For more detailed statistics on global daily social media usage and its trends over time, further information can be found here.