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What is Facebook Blue Tick?

Published in Social Media Verification 3 mins read

The Facebook blue tick, also known as a verified badge, is a prominent symbol displayed next to a Page or profile's name, signifying its authenticity and trustworthiness on the platform. This blue check mark indicates to your audience that your Page is legitimate and trustworthy, making it essential for public figures, brands, and companies that are well-known and susceptible to being replicated or parodied.

Understanding the Facebook Blue Tick

A verified blue tick acts as a mark of authenticity on Facebook. It assures users that they are interacting with the official presence of a public figure, celebrity, global brand, or media organization, rather than an imposter or fan account.

Key Characteristics and Purpose

The primary goals of the Facebook blue tick are to:

  • Confirm Authenticity: It verifies that the Page or profile genuinely belongs to the public figure, celebrity, or brand it represents.
  • Build Trust: It helps users confidently identify official sources of information and engagement, enhancing credibility.
  • Improve Discoverability: Verified Pages often stand out in search results, making them easier for people to find and follow.
  • Combat Impersonation: It serves as a crucial defense against fake accounts, scams, and identity theft, protecting the reputation of the verified entity.

Who Qualifies for a Blue Tick?

Traditionally, the blue tick is reserved for accounts representing notable entities at high risk of impersonation. This includes:

  • Public Figures: Actors, musicians, politicians, journalists, and other well-known personalities.
  • Major Brands and Businesses: Companies with a significant global presence or high public recognition.
  • Media Organizations: News outlets, publications, and their associated public pages.
  • Sports Teams and Athletes: Professional teams and individual athletes.
  • Government Agencies: Official pages for governmental bodies and departments.

While Facebook has introduced other forms of verification, such as "Meta Verified" (a subscription service primarily for creators seeking proactive account security and support), the blue tick for notability remains distinct and is granted based on the public interest and authenticity of the entity.

Benefits of a Verified Blue Tick

A verified badge offers significant advantages for the Pages and profiles that possess it:

Benefit Description
Increased Trust Users are more likely to engage with and believe information from a verified account, knowing it's official.
Enhanced Credibility Establishes the Page or profile as a reputable and authoritative source within its field.
Better Discoverability Verified accounts often appear more prominently in search results, boosting visibility and reach.
Protection from Impersonation Acts as a clear differentiator, making it harder for scammers or fake accounts to mislead users.
Brand Authority Reinforces the entity's standing and influence, solidifying its presence on the platform.

Obtaining a Facebook Blue Tick

The process for obtaining a Facebook blue tick involves submitting a verification request to Facebook and providing documentation to prove the authenticity and notability of the Page or profile. Facebook's criteria are stringent, requiring evidence that the account represents a well-known, highly searched-for entity with a significant public presence outside of Facebook. For more details on the verification process, you can refer to the Facebook Help Center on Verified Badges.