Creating an Instagram Guide allows you to share recommendations, tips, and other content in a longer-form, curated way. Here's how to create one:
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Access the Guide Creation Tool: From your Instagram profile, tap the plus sign (+) located in the top right corner of the screen. In the dropdown menu, select "Guide."
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Choose a Guide Type: You'll be presented with three options for your guide type:
- Places: Recommend favorite locations.
- Products: Recommend products available on Instagram Shop.
- Posts: Compile your own posts or saved posts from other accounts.
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Select Content:
- For Places: Search for and select places you want to feature.
- For Products: Browse Instagram Shop and add products to your guide.
- For Posts: Choose from your own posts or posts you've saved. You can select multiple posts.
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Add Content Details: For each item (place, product, or post) you include in your guide:
- Choose a cover photo: This image will represent that section of your guide.
- Add a title: Give the section a descriptive title.
- Write a description: Add details, your recommendations, or any relevant information.
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Name and Describe Your Guide: After adding all your content, you'll need to give your entire guide a title and a brief description. This will help users understand the overall topic of your guide.
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Preview and Share: Before publishing, preview your guide to make sure everything looks correct. Once you're satisfied, share it to your profile. Your guide will be displayed on a separate "Guides" tab on your profile.
Example:
Let's say you want to create a "Best Coffee Shops in Austin" guide.
- You would select "Places" as the guide type.
- You would then search for coffee shops in Austin, adding each one to the guide.
- For each coffee shop, you'd add a photo (potentially taken by you), give it a title (e.g., "Jo's Coffee"), and write a description about what you love about that shop (e.g., "Great coffee, live music, and a cool vibe.").
- Finally, you'd give the entire guide a title like "Best Coffee Shops in Austin" and a description like "My favorite spots for coffee in Austin, TX."
Instagram Guides are a fantastic way to share curated content with your followers in a longer, more engaging format.
