The old brand name of Asics was Onitsuka Tiger.
The Evolution of Asics: From Onitsuka Tiger to a Global Brand
Asics, a renowned global athletic equipment company, was originally established under a different name before it adopted its current identity. The company, founded by Kihachiro Onitsuka, initially began its journey with a focus on sports footwear in Japan.
Historical Roots
The company was founded on September 1, 1949, under the name Onitsuka Tiger. For several decades, it operated and grew under this brand, establishing a presence in the sports world. In 1977, Onitsuka Tiger was officially renamed Asics. This name change was part of a broader strategy that also involved the merger of Onitsuka Co., Ltd. with GTO and Jelenk, forming the unified Asics Corporation. The new name, Asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This motto continues to embody the company's philosophy.
Key Milestones in Asics' History
The journey from its inception as Onitsuka Tiger to the globally recognized Asics brand involves several significant dates and developments:
| Aspect | Detail |
|---|---|
| Original Name | Onitsuka Tiger |
| Founding Date | September 1, 1949 |
| Founder | Kihachiro Onitsuka |
| Renamed to Asics | 1977 |
| Headquarters | Kobe, Japan |
| Industry | Sports equipment, textile |
Today, Asics continues to be a leading brand in sports equipment and textiles, with its world headquarters located in Kobe, Japan. While the name Onitsuka Tiger is no longer the primary brand for the main company, it has been revitalized as a distinct lifestyle fashion brand under the Asics umbrella, celebrating its heritage with retro-inspired designs.
