Yes, Topps acquired Bowman.
Topps, a prominent company in the trading card industry, indeed purchased Bowman. This significant acquisition took place in 1956. Before the acquisition, Bowman was well-known for producing a popular line of sports cards, especially baseball cards, which gained considerable popularity throughout the 1940s. Beyond baseball, Bowman also diversified its offerings to include American football and basketball cards.
The Acquisition and Its Aftermath
Upon the acquisition by Topps in 1956, the Bowman brand was initially discontinued. This move consolidated the trading card market, with Topps emerging as a dominant force. For over three decades, the Bowman name remained dormant in the market.
However, the story didn't end there. Topps recognized the historical significance and enduring legacy of the Bowman brand. As a result, Topps made the strategic decision to resurrect the "Bowman" brand in 1989. Since its revival, Bowman has continued to be a significant player in the sports card market, often focusing on prospects and rookie cards, carrying on its historical connection to the early stages of players' careers.
- 1940s: Bowman cards, particularly baseball, gain popularity.
- 1956: Bowman company acquired by Topps; brand discontinued.
- 1989: Topps resurrects the Bowman brand.
